In efforts to bypass the barriers to scaling large online advertising campaigns, Yahoo today announced the launch of APT, its new digital advertising platform. Calling the system a “transformative development” in online advertising, APT hopes to streamline the ad buying process across multiple accounts and publishers.
This exciting new opportunity is great for smaller organizations. As a small business owner, I personally don’t have the resources or time first off to get ads out to newspapers which both Google and Yahoo offer easy options, however, Yahoo does more than that allowing the advertiser to research and connect to their target audience. And the platform is great!