This is an amazing profile of a company that uses Mac products. I love the concepts here. For the snippet of the profile, read below. For the full article, go to the link below. I am really adding this for my own info as we work on GAF.
Enjoy!
pd
Apple – Business – Profiles – Sustainable Harvest, pg. 1
As a volunteer in Mexico for Ashoka, an organization that supports social entrepreneurs, David Griswold had a keen interest in the coffee industry and knew that he wanted to help coffee growers, but wasn’t exactly sure how. When a man named Pedro, clad in sandals and a straw hat, walked into his makeshift volunteer office, Griswold’s fate was sealed. Pedro, who made a meager income from commodity coffee beans, said he represented 40 Mexican families who grew coffee in his village. He asked Griswold to teach him how to be more successful at selling their coffee beans. Since then, Griswold’s work has revolved around helping coffee growers throughout the world, changing their lives by teaching them sustainable, organic growing methods, and linking them with top coffee roasters and retailers who give them a fair price for their beans.
Griswold’s company, Sustainable Harvest Coffee, switched to the Mac several years ago and has never looked back. Today, Sustainable Harvest wields Apple technologies to run the business, train farmers, and tell the farmers’ stories to coffee buyers. Griswold believes in making a personal connection up and down the supply chain, among farmers, roasters and coffee drinkers around the world who know their coffee purchase is making a difference. His unique approach is not only good for the environment and for the farmers – it also has led to company growth rivaling that of the world’s most successful high-tech companies. Griswold credits Apple technologies with day-to-day inspiration and the ability to sustain rapid, ongoing expansion.
“We’ve become one of the largest buyers of fair trade, organic coffee in the world, and it’s due to the fact that we train 200,000 farmers in 14 countries to grow exceptional- tasting coffee beans,” says Griswold. “I really don’t know how else we could have reached this level of success without such an easy set of tools to run our business efficiently, create a transparent supply chain, and train farmers cost-effectively on a large scale.”
It’s all about relationships“Relationship Coffee” is the hallmark of Griswold’s business model. In practice, it means that Sustainable Harvest’s supply chain is completely transparent. Coffee farmers can see Sustainable Harvest’s financial statements and margins, they learn the specific quality parameters of their clients, and the coffee retailers know which villages and farmers they are buying their beans from. And not just in theory. Sustainable Harvest also hosts an annual non-profit educational event, “Let’s Talk Coffee,” that brings the entire supply chain together, face-to-face for five days to train farmers in best practices for sustainable coffee production.
What everyone sees when they look at Sustainable Harvest’s books is that the company operates on gross margins below 10 percent. The only way to sustain the business is low-cost training and operations, supported by engaging, accessible communications. “As an importer in a commodity business, we work with tight margins,” explains Griswold. “Whenever we spend time training one farmer or cooperative how to do something, we absolutely need an easy and efficient way to document the training, and make it available to our entire supply network.”
