I have found that more and more, search engines are using meta data to cull sites or raise their rankings. I am going back through my sites and attempting to do cleanup work on all my meta data. Now, WordPress is pretty good about automatically updating meta tags and such, however there are some plugins that you can use which actually even clean that process up.
Two of them are:
Add Meta Tags (http://www.g-loaded.eu/2006/01/05/add-meta-tags-wordpress-plugin/)
All in One SEO Pack (http://wp.uberdose.com/2007/03/24/all-in-one-seo-pack/)
However, for you guys who are out there doing the die-hard html site and want to make sure your site is getting the proper attention, here is a generator that might help. I actually got it from SEO Watch and they allow anyone to add it to their site for free. I have it here as a resource for our guys!
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A more advanced editor that takes a little more time, but is totally worth it, is right here.
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I believe that the more the better, so hope this helps you out!
Enjoy!
pd